Deep fake is a part of the artificial intelligence that has prominently developed over the past few decades. All these artificially generated fake media can easily create the most highly realistic videos and images. But the fun fact is all these images or videos are easily recognizable because of their fakeness. The AI-generated material has impacts and risks specifically in media and politics. The deeper fake tools are struggling to align with the new technology, the more they are experiencing the possible misuse of its growth and declaring the important threats to society.
Technology Behind Deep Fakes
The base of the deep fake is artificial intelligence and machine learning algorithms and these technologies learn from the number of data to make realistic human behavior. These behaviors are speaking style and appearance. As artificial intelligence is becoming more experienced, it is becoming challenging for traditional verification methods to recognize fake content. This problem ensured that there should be the latest deep fake detection system for recognizing fake content in media.
Political Manipulation Through Deep Fake
Similarly, deepfake detection is becoming a prominent threat to any region’s political stability. Fraudsters can produce AI-generated fake politicians’ fake videos to spread controversial statements. These types of manipulations can impact public opinion, create issues in elections, and weaken the democratic process. The strong deep fake detection requirements make it difficult to protect the fake narratives, spreading and becoming the cause of political chaos.
Media Misinformation and Its Consequences
However, the media industry is specifically becoming weak when it comes to deep fake technology. The AI-generated deep fake detection is useful for producing false news reports, and other creating other propaganda like fake interviews. This type of fake narrative becomes the cause of misinformation spreading. Furthermore, this method exploits public trust but also becomes a new challenge for journalists and other media fact-checkers. Employing useful deep fake detection online tools is important to confirm the probity and precision of fake news.
Challenge of Online Deepfake Expansion
The Internet provides a huge ground for deep fake expansion. For instance, social media platforms, some sites for video-sharing, and various online platforms are the first way to connect with the deceptive media. Deep fake online spreads false news speedily and can become the reason for political and media harm before the detection and removal. Therefore, it is important to increase the capabilities of deep fake detection for online platforms to reduce all possible risks and bad impacts.
Legal and Ethical Implications
The wrong use of deep fakes in politics and media reveals the various legal and ethical issues. For instance, defamation, privacy invasion, and public perception manipulations are the main concerns. Many policymakers and legal experts of media alongside politics collaborate to create the regulations so they can address the deep fake productions. Some ethical guidelines for the advancements of artificial technology are important to protect the misuse.
Psychological and Social Impacts
Let’s discuss some psychological and social impacts of deep fakes:
- Victims who suffer from the deep fake attacks experience the reputational damage.
- Such victims also experience emotional damage and distress
- The loss of privacy enhances their emotional fear.
- Pervasive presentation of deep fakes can become the cause of distrust in digital content.
Therefore, society needs to develop flexibility and critical thinking skills to understand digital frauds besides improving deep fake detection methods.
Future Directions in Deep Fake Detection
The latest development in deep fake detection makes it difficult to check the threat growth rates generated by AI deepfakes. However, according to some researchers, several techniques have been explored that include ML algorithms and blockchain technology to recognize the accuracy. There are some collective efforts among the technology companies, government, and academics which are important to create an effective solution to defend organizations and the public from deep fake frauds.
Benefits of Deep Fake Technology in Politics
Let’s discuss some benefits of deep fake technology within just five points:
- Every politician can perform a customized speech or message to different populations.
- They can also discuss their concerns alongside interests to increase voter engagement.
- Deep fake contains a customized nature that improves the entire political campaign’s effectiveness to perfectly resonate with the target audience.
- Furthermore, now politicians can virtually attend their events to deliver the speech remotely to increase their visibility.
